Make your Pricing more Honest

Estimated completion: 15 minutes


You've probably seen a page like this before.

Dishonest pricing strategy

A small study by Fomo indicated just 10% of SaaS companies who highlight a popular plan on their pricing page are telling the truth about customers by plan volume.

A better way

Perhaps one of your pricing packages really is more valuable to new customers.

In this case, simply change your "most popular" language to "recommended."

You can also give prospects the data to decide for themselves. Ecommerce marketing analytics tool Angage does this on their own pricing page, highlight how many customers subscribe to each plan.

Steps to consider

Marketers who proved themselves

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