Make your Landing Page More Dynamic

The following two screenshots were taken from the same website, on the same day.

Do they have 5,000 customers, or 6,000? Perhaps the number is somewhere in between?

Whatever the count, this website doesn't get the [social proof] credit it deserves because the data is static.

Honest Marketers make data-driven claims realistically by making them dynamic.

It's likely your home page, pricing, and direct response landing pages have some statistics:

• Number of customers


• Activity metric, e.g. photos uploaded


• Average review score

By all means, show off these metrics if you're proud of them.

But make them honest.

A little bit of JavaScript can go a long way.

Marketing app Fomo implemented asynchronous requests to their server on a per page load basis to fetch customer review counts, active websites, and even the number of signups in a 24 hour period.

This Open API was made public, and now anyone can make API requests against it to discover KPIs on demand.

For innovators -- those among us pushing the limits of what's possible -- the least you can do is keep the market informed.

In addition to live metrics from your backend, consider adding a changelog, status page, and publicly available incident reports.

Whether your server went down or the latest physical product launch was recalled, make this information freely available to build trust with prospects.