008 - "Same Day" Shipping

Have you ever been persuaded to order something solely by its claim of speedy delivery? Was the delivery on time?


This isn't just about ecommerce, either.

Doctors will list themselves on platforms like ZocDoc, claiming to take XYZ insurance, then you arrive and they don't. Dentists will promise same-day mouth guards, then ask you to wait 5 days after making a mold. And the local pizza place might say "come in 10 mins," only to leave you waiting another 10 outside the pickup window.

Your delivery mechanism is part of your marketing pitch. Do not abuse it.